HEB is helping to bring a healthy start to the new year by kicking off Healthy Week 2013.

On Thursday, they unveiled a new nutrition labeling system designed to help customers recognize healthy foods so they can stay fit during the new year.

"We are really committed to helping Texans learn how to eat better and make it taste great," Health and Wellness Coach Susan Parker said.

The two-week initiative will run through Jan. 15, and will feature cooking and fitness demonstrations along with free health screenings coming up on Jan. 12.