You've probably heard of trickle down economics...but here in Corpus Christi, the term "Selena-economics" could soon become part of a business terminology.

As our Rudy Trevino tells us, the impact of last week's rollout of the new Selena inspired make-up reportedly had a far reaching economic impact.

Folks with the Corpus Christi Visitor's and Convention Bureau say they have seen an increase of the hotel occupancy rate, up 31% from last year.

The exact numbers haven't been tallied up yet, but economic experts say tourists have brought in over three million to our area.