Did you ever give much thought as to how much you actually think about the items you buy online? Well, that was the focus of one Texas A&M University-Kingsville student's research papers.

On Wednesday, the student hooked up electrodes to Kiii News Reporter Michael Gibson to show her research methods. The idea is to see if there are more effective ways of marketing products simply by understanding how the brain reacts.

Michael Gibson came back with the details.