Here's why IKEA wants women to pee on their ad

IKEA has just run an ad that wants expecting mothers to pee on their ad to receive a discount. Tony Spitz has the details.

To pee, or not to pee? That's the question posed by furniture company IKEA in a new head-turning advertisement. 

The advertisement reads "peeing on this ad may change your life." 

The page doubles as a pregnancy test, and IKEA says pregnant women that urinate on it will get a discount on a baby crib, according to Buzz60's Tony Spitz.  

The reactions on Twitter ranged from amused to confused to a wee bit pee-ved. 



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