ESPN Big Winner at Masters

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ESPN Big Winner at Masters

Tiger Woods hits onto the 17th green during the first round of the 2008 Masters golf tournament at the Augusta National Golf Club in Augusta, Ga., Thursday, April 10, 2008. (AP Photo/Morry Gash)

Story Created: Apr 13, 2008 at 5:26 PM CDT

Story Updated: Apr 13, 2008 at 5:26 PM CDT

(4-13-08)

ESPN comes up big at the Masters

AUGUSTA, Ga. (AP) - ESPN's first year of Masters coverage was a
big hit.
The broadcast of Friday's second round was the most-viewed golf
telecast on cable, producing a 3.1 rating. It's the first time
either of the first two rounds of the Masters has drawn a 3.0
rating. Coverage of Thursday's first round produced a 2.2 rating.
ESPN had televised the Masters internationally since 1993. They
signed a deal last October to broadcast the first two days of the
year's first major. USA had been doing the opening rounds since
1982.
Ratings represent the percentage of all homes with televisions
watching a program.

(Copyright 2008 by The Associated Press. All Rights Reserved.)

AP-NY-04-13-08 1823EDT

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