KINGSVILLE (Kiii News) -
The City of Kingsville is being proactive in trying to attract more tourism, and they recently named Bob Trescott their new tourism director.
Trescott said Kingsville has lots to offer, and his job is to promote the city's assets, and make community events fun. The goal is to reposition Kingsville in the marketplace regionally, statewide and even nationally. His office is in the City's Visitors' Center, which is filled with pamphlets, brochures and photos, all promoting what Kingsville and the area has to offer.
And what does Kingsville have to offer?
Trescott said hunting, birding, fishing, ranching and ranch history, as well as Texas A&M University-Kingsville and the Naval Air Station. And of course, one of the big attractions there is the Ranch Hand Breakfast at King Ranch, which happens the Saturday before Thanksgiving.
For 21 years, King Ranch has had the event described as the one day of the year where they open up their gates and invite people in, but Trescott said so much more can be done with the event.
"It's really a lot of fun, but it was a limited event," Trescott said. "It was a morning event on a Saturday. So this year we're extending it into an entire weekend, and that plays into our mission of trying to put heads in beds. So if you make it a weekend, people are more likely to come early and stay over."
Part of his mission is taking an existing, quality event and extending it into a larger experience. He said he is hoping to do that on a number of things.
He is also hoping to capitalize on that cowboy appeal, and attract folks from Rockport, Corpus Christi and far beyond.
