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New Name Reflects Breadth of Company's Digital Design Expertise in the Corporate Communications and Corporate Training Industries
Moorestown, NJ (PRWEB) November 19, 2012
CramerSweeney, a New Jersey-based provider of corporate communications services today announced that it has changed its name to ‘izzia Design’ [iz-zee-ah] (http://www.izzia.com) effective immediately.
In 1990, CramerSweeney entered a crowded Philadelphia Metro-market as a boutique ad agency specializing in the real estate market. “Doing what’s best for the client is a deeply rooted part of our corporate culture, serving us well for over two decades, said Sean M. Sweeney, Founder/CEO. “It not only defines how we interact with clients, but has enabled us to predict with remarkable accuracy, the services we offer in a constantly changing marketplace.” Over the last ten years, the firm’s expertise became concentrated in four core competencies vital to strengthening a company’s external and internal brand; digital/web, branding, social marketing, and instructional design—customized corporate training.
With the introduction of instructional design in 2002, the company’s target market shifted to the Fortune 500, most of which are deeply invested in enterprise–wide employee learning. “After several years of marketing each service independently, we realized just how vital our areas of expertise had become to one another’s success. Instructional design has made us better marketers by shifting our understanding of the human behavior behind consumerism, and our world-class creative has elevated instructional design to a new level of engagement in the corporate learning market,” added Sweeney.
After an extensive review of its core capabilities, brand position and growth strategy in early 2012, it became clear that they could not establish a unified market presence under the CramerSweeney brand. According to Sweeney, “the izzia Design brand reflects a culture that it is contemporary, forward thinking, innovative, and highly adaptive to the changing needs of our clients.”
About izzia Design
Izzia Design provides world-class digital/web design, branding, social marketing, and instructional design for e-learning, mobile learning, and instructor-led corporate classroom training. For more information about izzia Design, please visit http://www.izzia.com.
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