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SOURCE Carhartt, Inc
DEARBORN, Mich., Oct. 22, 2013 /PRNewswire/ -- Carhartt, America's premium work wear brand since 1889, today announced an extension to its camo apparel partnership with Realtree ®, the world's leading camouflage designer, marketer, and licensor. Two titans of workwear and camo have teamed up to create a line of camouflage apparel that will be made exclusively in Carhartt manufacturing facilities in Tennessee and Kentucky. Realtree's new Xtra® camo pattern will be used on popular Carhartt styles and will be the only Realtree camo line made in the USA.
"This partnership with Realtree will give outdoorsmen a one-of-a-kind camo product because it combines an industry-leading camouflage pattern with tried-and-tested outerwear," said Deb Ferraro, vice president, product design. "Carhartt has a long, rich history of manufacturing in the United States and we're proud to be the only Realtree camo apparel made in the USA."
"The Carhartt/Realtree partnership has been going strong for many years now," said Realtree VP of Licensing, Brad Schorr. "Of course, that's largely due to the fact that many of Carhartt's large and loyal consumer base love their camo Carhartt gear! This new USA Camo program is only going to make that relationship between Carhartt and its fans that much stronger. We are thrilled to be involved."
The new line of Carhartt Realtree apparel includes five items: Thermal-lined Duck Active Jac, Quilted-Flannel-Lined Duck Active Jac, Dungaree, Duck Bib Overall and Quilt-Lined Duck Bib Overall.
All five items will feature Realtree's new Xtra pattern, which blends perfectly year round in a variety of habitats. It blends best from the leaf change of fall through winter, then again in early spring before green-out. Using proprietary printing technology, Realtree layers sharp foreground elements over a progressively ghosted mid-ground and very soft background. The versatile new camo design includes tree trunks, large and small limbs, leaves of many types and colors, and large open areas.
The Carhartt Realtree Xtra line of apparel is available online at www.carhartt.com and select stores beginning this fall. The camo line continues Carhartt's strong manufacturing presence in the United States. Currently, seven of Carhartt's most popular products are manufactured exclusively in the United States from materials that are sourced in the United States. Carhartt is the largest producer of workwear made in the United States.
About Carhartt, Inc.
Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 4,400 employees worldwide, Carhartt is privately owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit www.carhartt.com.
Realtree is the world's leading camouflage designer, marketer, and licensor with over 1,500 licensees utilizing the Realtree camouflage brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. In addition, Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places, and the wildlife that resides there. Realtree promotes its products and relationships widely on television, as well as through http://www.Realtree.com and many other outlets.
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