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PR Newswire's Small Business PR Toolkit breaks down Amazon optimization for authors.
NEW YORK, Oct. 24, 2013 /PRNewswire/ -- Online book retail, including both print and eBooks, accounted for 44% of all consumer book purchases in the United States in 2012, showing growth from the previous year, a trend that is expected to continue into 2014.1 Out of individual retailers, Amazon led the way, with its share of all unit book sales hitting 27% as of September 2012.2 What does this mean for new and self-published authors? The placement of a book on Amazon's site is more important than ever-and relies on more than just successful sales.
Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., examines Amazon optimization for authors in her latest article for PR Newswire's Small Business PR Toolkit. Sansevieri explains how to use Amazon's keyword search to increase visibility for your book by using common keywords to craft the title and description, which will help ensure that your target readers see your book in the results when searching a specific topic. Next week, Sansevieri will explain how to use Amazon's category tagging to your book's best advantage.
To learn more: http://bit.ly/1biptsg
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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