Regulator reverses approval of powdered alcohol - KiiiTV.com South Texas, Corpus Christi, Coastal Bend

Regulator reverses approval of powdered alcohol

By Logan Whiteside

NEW YORK (CNNMoney) -- A federal agency that had originally approved a new powdered alcohol product reversed its position Monday.

The Alcohol and Tobacco Tax and Trade Bureau approved Palcohol's powdered vodka, rum, and other cocktails "in error," Tom Hogue, the agency's director of congressional and public affairs, said in an email. The agency has not responded to any further questions.

The company that makes Palcohol -- Tempe, Ariz.-based Lipsmark LLC -- said that "there seemed to be a discrepancy [about] how much powder" is in the packets, which are meant to be mixed with water.

Lipsmark said that it will resubmit the product for approval.

A package of Palcohol weighs just an ounce, making it much more portable than a bottle or flask of liquor. Critics argue that the product is potentially dangerous.

The Palcohol website originally suggested that consumers bring it into college football stadiums and concerts. It also proposed adding the powder to food, recommending combinations such as vodka and eggs.

Those posts have since been taken down, and the company claims it was simply experimenting with edgy marketing that was not meant to go public. "As Palcohol is a new product, we have yet to understand its potential of being added to food," the firm said.

Even if the product is ultimately approved at the federal level, it will still be subject to state regulations and available only to anyone over the age of 21.

Palcohol hopes to become the first powdered booze in the United States, but it is not a new concept. Similar products are on the market in other countries, including Japan and the Netherlands.

The-CNN-Wire
™ & © 2014 Cable News Network, Inc., a Time Warner Company. All rights reserved.

  • Training Aimed At Building Stronger Cases Against Suspected Child Abusers

    Training Aimed At Building Stronger Cases Against Suspected Child Abusers

    Friday, July 25 2014 12:10 AM EDT2014-07-25 04:10:34 GMT
    Several dozen professionals are taking part in a two day training seminar put on by the Department Of Family Protective Services. The professionals are learning techniques that will help them make better cases against those suspected of child abuse.More >>
    Several dozen professionals are taking part in a two day training seminar put on by the Department Of Family Protective Services. The professionals are learning techniques that will help them make better cases against those suspected of child abuse.More >>
  • Man Indicted For Fatal Punch

    Man Indicted For Fatal Punch

    Friday, July 25 2014 12:07 AM EDT2014-07-25 04:07:27 GMT
    A Nueces County grand jury has indicated a man accused of fatally punching another man at a local strip club in April of this year. The victim later died from his injuries.More >>
    A Nueces County grand jury has indicated a man accused of fatally punching another man at a local strip club in April of this year. The victim later died from his injuries.More >>
  • Minimum Wage - Does it Make Cents?

    Minimum Wage - Does it Make Cents?

    Friday, July 25 2014 12:03 AM EDT2014-07-25 04:03:27 GMT
    By executive order, President Obama is increasing the federal minimum wage from $7.25 to $10.10. The President hopes to have the private sector follow suit with the pay increase. Meanwhile, the debate continues as to whether the increase would actually help or hinder American workers and our economy.We examine three reasons the increase is good, and three reasons it is not so good in a 3News Special Report: Minimum Wage - Does it Make Cents?More >>
    By executive order, President Obama is increasing the federal minimum wage from $7.25 to $10.10. The President hopes to have the private sector follow suit with the pay increase. Meanwhile, the debate continues as to whether the increase would actually help or hinder American workers and our economy.We examine three reasons the increase is good, and three reasons it is not so good in a 3News Special Report: Minimum Wage - Does it Make Cents?More >>