Grammar Chic, Inc. Explains SEOs Role in Content Marketing - KiiiTV.com South Texas, Corpus Christi, Coastal Bend

Grammar Chic, Inc. Explains SEOs Role in Content Marketing

Posted: Updated:
“Google wants you to create content that is original, useful and engaging—so if you write with readers in mind, rather than search engines, you are almost surely going to improve search engine visibility.”
The content marketing experts from Grammar Chic, Inc. evaluate the ever-shifting role of search engine optimization.

There was a time when online visibility was defined almost solely by search engine optimization, or SEO; businesses and marketers alike deployed keyword-stuffed webpages and an ever-evolving array of gimmicks and tools to launch their sites to the top of Google rankings. Over time, Google began cracking down on SEO practices, to the extent that many have claimed SEO to be effectively dead—replaced by content marketing. According to the content marketing professionals at Grammar Chic, Inc., however, things are not quite that simple. The company has released a new statement to the press, in which it weighs in on the complex relationship between content marketing and SEO.

“Reports of SEO’s demise have been somewhat exaggerated,” says Grammar Chic Editor-in-Chief Amanda E. Clark. “While it is true that many of the gimmicks of old are no longer effective, it is also true that businesses still need to boost their search engine rankings. Doing so means complying with Google’s standards of practice, and integrating sound search engine optimization principles into content marketing.”

Clark goes on to explain that a sound content marketing strategy encompasses SEO concerns. “There are several ways in which you can build SEO benefits into your content marketing strategy,” she affirms. In fact, Clark says that the best way to optimize content for search engine visibility is simply to fall back on the basic principles of content marketing. “Google wants you to create content that is original, useful and engaging—so if you write with readers in mind, rather than search engines, you are almost surely going to improve search engine visibility,” she states.

She goes on to note that keywords are still useful, though perhaps not in the same way that they used to be. “While keyword stuffing is dead, content marketers should still do keyword research to better focus and categorize their content,” she says. “Natural, organic keyword use can be beneficial.”

Clark also emphasizes headlines and titles that are compelling without being misleading. “Try to catch attention, but also be clear and honest in the value you’re offering,” she notes.

Concludes Clark, “Content marketing at its best is about producing something that offers real, substantial value to readers—and if you can do that then you’re also improving your chances of search engine visibility.”

More content marketing tips can be found at the Grammar Chic blog, www.grammarchicblog.com.

ABOUT:

A professional writing company located in Charlotte, North Carolina, Grammar Chic, Inc. is passionate about helping its clients shine through superior written content. The team employs all in-house, American writers who are seasoned and adept in content marketing, social media marketing, Web content writing, blogging and more. Grammar Chic’s CEO, Amanda E. Clark, is a nationally known thought leader in digital marketing and copywriting. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to “like” the company’s Facebook page and follow @GrammarChicInc on Twitter.

Media Contact
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email: Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest,
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net

Source: www.abnewswire.com

ReleaseID: 12323

  • Armed Gunmen Ransack Apartment

    Armed Gunmen Ransack Apartment

    Thursday, July 31 2014 12:17 AM EDT2014-07-31 04:17:33 GMT
    Two armed gunman ransacked an apartment unit at the Glen Willows Apartments Wednesday evening. A 21-year-old man inside the apartment was told to stay on the ground while the crooks stole various items.More >>
    Two armed gunman ransacked an apartment unit at the Glen Willows Apartments Wednesday evening. A 21-year-old man inside the apartment was told to stay on the ground while the crooks stole various items.More >>
  • Residents Fight To Get Messy Situation Cleaned Up

    Residents Fight To Get Messy Situation Cleaned Up

    Thursday, July 31 2014 12:14 AM EDT2014-07-31 04:14:18 GMT
    Some Local residents banned together to do something about a messy problem that had been plaguing their street. Our Katia Uriarte explains what they did. If you have a trash or debris pick up complaint, you can reach out to the city at 361-826-3000The City also has an app called "My Waste App." You can use it to check out scheduled brush pick up dates, file a complaint, and more. You can get the app by clicking here.More >>
    Some Local residents banned together to do something about a messy problem that had been plaguing their street. Our Katia Uriarte explains what they did. If you have a trash or debris pick up complaint, you can reach out to the city at 361-826-3000The City also has an app called "My Waste App." You can use it to check out scheduled brush pick up dates, file a complaint, and more. You can get the app by clicking here.More >>
  • Special Report: On Shaky Ground

    Special Report: On Shaky Ground

    Thursday, July 31 2014 12:10 AM EDT2014-07-31 04:10:38 GMT
    One student wants to do voice over work in Hollywood. Another wants to get her degree in finance. What do they have in common? They both entered the country illegally. Although their deportations are frozen for now, their sense of belonging are split between two countries.Take a closer look in a 3News Special Report: On Shaky Ground.More >>
    One student wants to do voice over work in Hollywood. Another wants to get her degree in finance. What do they have in common? They both entered the country illegally. Although their deportations are frozen for now, their sense of belonging are split between two countries.Take a closer look in a 3News Special Report: On Shaky Ground.More >>