Coastal Bend residents began showing up bright and early Friday morning to area H-E-B grocery stores and the Kiii-TV studios for the 31st annual Share Your Christmas Food Drive.

It's one of the most significant events of the year for the Coastal Bend Food Bank.

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Area schools and organizations along with your generous neighbors make it all possible by making food and monetary donations throughout the day. They're able to do so at area H-E-B grocery stores and even in the driveway out front of the Kiii-TV studios.

WATCH: Clarissa Serna performs at 31st annual Share Your Christmas

"We've got a pre-packaged bag that's made it easy working with the Coastal Bend Food Bank. On the essential items that are needed for families across the Coastal Bend. Also, that bag will be displayed at the seven stores," said Regina Garcia, H-E-B public affairs senior manager.

Be sure to stop by the Kiii-TV studios or one of the seven participating H-E-B locations to make your donation! 3News will be broadcasting the event from 5 a.m.-6:30 p.m.

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