Lamar Park Shopping Center was Pink Thursday for the first annual Pink in the Park event.

The Cattle Barron's Ball partnered with shops in the area to benefit the American Cancer Society. 10-percent of sales at the shops will be donated to breast cancer research.

"We know that there's a lot of events that benefit breast cancer awareness, but we just wanted to be one of them," said Trent Gilbreath. "We wanted to benefit the American Cancer Society and make an impact with fundraising."

The event will run through 7 p.m. Thursday night. A raffle is also taking place with tickets starting at just $5.